Welcome to Livithroughthelens

When I was in sixth grade, my mom and I got into a big argument about Instagram. As any validation-seeking tween would do, I created my account with the desire to gain attention from my peers during our prepubescent years. So what was the argument about? My Instagram handle. I decided to use my full name in my username, despite her explicitly saying this was not allowed. Sure enough, she caught on quickly and forced me to shut down my account. After one more Instagram-less year, I was allowed to rebrand my persona as long as I followed her one rule. It was then and there that “Livithroughthelens” was born.

Livithroughthelens is a nickname that has followed me ever since. Many of my friends call me that and even refer to it as “my brand.” I used to hate it, but now it holds a special place in my heart. Along with purple eyeliner and my “One Second of the Day Video,” this nickname is one of the defining traits that identifies me during a time of massive transition. 

When considering names for this blog, I consulted my friends and they all came to the same conclusion: “Livithroughthelens” is the perfect name. Here I am, patting my 6th grade self on the back, as I continue to use the branding knowledge I somehow possessed as a 12-year-old.

Welcome to Livithroughthelens. 

This semester, I will be taking you on a journey through my lens. While this blog doesn’t have one defined topic, I will be delving into various aspects of my life which make me who I am. One of those aspects is TEDxUNC. While I am at it, I want to shoutout our first event, “Intersections,” on February 4th at 8pm .

I hope you enjoy learning a bit about me and please feel free to reach out. 

With gratitude,



Published by oliviaccohen

My name is Olivia Cohen and I am an Advertising/PR major at UNC-Chapel Hill. Go Heels! My passion for storytelling consumes me, as I am dedicated to learning how to share impactful messages through a variety of mediums. Throughout my education and work experience, I have dabbled in journalism, creative writing, copywriting, and vocal narratives. My goal is to never stop learning. I aim to use my outgoing personality and competitive nature to help companies share their stories in a concise and impactful manner.

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