My Industry Inspiration

This post goes out to Annabelle Kayye, my mentor and dear friend who I admire so much.

We met when I was about to enter high school. Her sister, Olivia Kayye, has been one of my good friends since middle school. Back in the day, Olivia and I assisted Annabelle on a school advertising project and the rest is history. 

Annabelle is one of the people who sparked my interest in advertising. She has always been willing to answer questions, explain terminology, and introduce me to opportunities. This past semester, I was fortunate to see Annabelle again after a long period of separation. 

Anyone would be lucky to know Annabelle. She is driven, kind, and always willing to assist others. I have learned so much from her and am so thankful for all the opportunities she has made known to me. 

She is truly the older sister I never had. Even though we are five years apart and rarely get to see each other in-person, I know she always has my back.

Thank you, Annabelle, for all you have done to support me over all these years. I can’t wait to see where our paths cross in the future.

With gratitude, 



Published by oliviaccohen

My name is Olivia Cohen and I am an Advertising/PR major at UNC-Chapel Hill. Go Heels! My passion for storytelling consumes me, as I am dedicated to learning how to share impactful messages through a variety of mediums. Throughout my education and work experience, I have dabbled in journalism, creative writing, copywriting, and vocal narratives. My goal is to never stop learning. I aim to use my outgoing personality and competitive nature to help companies share their stories in a concise and impactful manner.

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